Savanna Institute

If selling at least one product or generating income is a goal of your agroforestry practice, then, it’s important to consider how you will market the product(s) you want to sell. Agricultural marketing includes all the activities producers do in order to promote and sell products to consumers. In this module, we will review the basic elements of marketing and how to create a marketing plan for an agroforestry enterprise.

Planning prior to starting an agroforestry practice or system is essential for long-term sustainability. In the Agroforestry Foundations course, we started thinking about all the aspects that need to be considered to help us plan our agroforestry project, and in this course, we take a much deeper dive into planning for agroforestry, land access options and resources, and finance options and resources.