Charting a Path to Sales Opportunities for Diversified Farm Products: A Producer’s Workbook

Are you an entrepreneur looking to sell your farm products? Before you start planting, start thinking about opportunities to sell your products.

This workbook will help you identify your strengths and assets and how much you need to earn per unit to make your farm sales viable. You’ll think about your farm relationships and your options to sell your products – whether they be value-added products direct-to-consumers or bulk shipments to wholesalers or aggregators. The workbook’s appendix lays out sample sales agreements you can use as a model to protect your relationships with buyers. Let’s get started on your path to ag sales opportunities!

Co-published by the Savanna Institute and Farm Commons in August 2024.